Manifesto

Leyla 5.0 is an eclectic brand bringing the past and the future together. Leyla, an epic literature character, stands for the past of the brand. Leyla is constraint by societal norms and the expectations placed on her by her family, because of which she cannot fulfill her desires. 5.0, on the other hand, represents the future of the brand, the ultimate point it fancies to reach: Industry 5.0. This brand intends to take Leyla exponentially toward 5.0, that is her new version. Leyla 5.0, as a complete whole, tries to take an action against the current major challenges and crises that fashion industry is facing today by taking the following steps:

1. Leyla 5.0 respects the production limits of the society. It stands against mass production by limiting its collection to just elaborately picked 15 pieces and the number of the products for each piece to 15 the most and producing more when demanded.

2. Leyla 5.0 sees people as means, not as ends. It is human-centric. It is in the search of more beautiful than beautiful and when it is found, it stops and shares it with the potential customers. In Leyla 5.0, each piece is unique and special. It offers more personalized products.

3. Leyla 5.0 supports environmentally- and economically- friendly production, giving importance to sustainability and resilience. Adopting a street couture idea, Leyla 5.0 does its best to draft chic designs from fine fabrics. In Leyla 5.0, each piece is comfy and sporty, but at the same time elegant and flashy. As Leyla 5.0 sets itself free from time and place, each dress is designed to be worn at any time at any place.

In this self- actualization and regeneration process, Leyla 5.0 will be glad to see you all around!